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National Shelf Integrity Circuit finally gave us identical shelf angles between Busan and Seoul stores. The heatmap view is what our distributor actually opens.
Minseo K. · Trade Marketing Manager · FMCG snacks
Field evidence · Korea-wide
312
facings benchmarked in a single audit wave for a chilled reset program—same angles, same scoring bands, distributor teams included on day five.
Retail execution audits built for Korean national networks
Combine Chain pairs disciplined capture briefs with analyst-reviewed scorecards so trade marketing sees what field teams actually built—not what spreadsheets hoped for.
14
Specialists across trade + field
8
Active program archetypes
9.1/10
Average clarity score from client surveys
63%
Clients citing faster distributor replies
12
Province clusters modeled last quarter
Voices from the aisle
Mixed formats on purpose—some formal, some blunt, one with a caveat.
Cold Chain Visibility Audit highlighted door-dwell issues we argued about for months. Photos were blunt—in a useful way.
Doyun · Dairy cooperative · Daegu
Route-to-Market Compliance Sprint made our JBP deck shorter because the photos replaced three slides of anecdote. Still want clearer guidance on night shots up front.
Client in household care · survey response
Three anchors we refuse to loosen
01 — Capture
Repeatable angles
Briefs written for noisy trading floors, not studio sets. Rejected frames stay visible in reporting percentages.
02 — Evidence
Analyst-reviewed packs
Machine assist speeds tagging; humans sign off before anything hits a retailer-facing PDF.
03 — Motion
Escalations with tone control
Routing that respects distributor hierarchies while keeping brand trade leads in the loop.
The flow
From brief to distributor reply
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Co-design the shot grid
Channel-specific checklists anchored to your planogram library.
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Calibrate field partners
Single virtual session to align height, distance, and glare fallbacks.
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Capture + QC
Machine flagging with analyst sign-off; transparent discard rates.
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Score + route
Scorecards, heatmaps, and escalation trees tuned to your org chart.
Programs
Featured retail execution work
Audit Programs
National Shelf Integrity Circuit
Photo-led shelf checks across hypermarkets and convenience clusters with one consolidated compliance ledger.
Compliance Sprints
Promotion Compliance Sprint
Two-week burst validating secondary displays, price cards, and bundle stacks against approved artwork.
Shelf Recovery Plans
Shelf Recovery Playbook
Structured replan after a compliance dip: root-cause tagging, fixture guidance, and follow-up visits.
Field notes
Latest writing from the team
2025-01-14
Designing photo briefs that survive noisy trading floors
Why angle tolerances matter more than pixel count when your field partners shoot during peak hours.
Continue reading2024-11-02
Scorecards your distributor will actually open
Formatting choices that reduce inbox fear and keep corrective loops moving.
Continue reading2024-09-21
When to split a national audit into regional waves
Logistics signals that suggest parallel capture instead of one heroic nationwide push.
Continue readingNeed the evidence pack before your next account review?
We will walk through anonymized samples, escalation examples, and pricing bands—no checkout on this site, just scoped statements of work.
Can we run a pilot in one province only?
Yes—most programs start with a bounded geography before national expansion.
Do you replace our field agencies?
No. We train and score; your agencies remain contracted to you.