Audit Programs

National Shelf Integrity Circuit

Combine Chain deploys calibrated capture guides so field partners shoot comparable angles per SKU block. Analysts normalize lighting variance, then score against your planogram library and promotion rules. Outputs include exception heatmaps by province and a corrective queue tagged to store managers.

Duration
6-week pilot, then rolling monthly waves
Format
Hybrid field + remote desk
Indicative fee
₩18,500,000
Lead
Haneul Byeon
Visual mood for National Shelf Integrity Circuit
Avatar for Haneul Byeon

Haneul Byeon

Former retail analytics lead for a national beverage brand; focuses on audit repeatability.

Included focus areas

  • Channel-specific shot checklists (hyper, super, CVS)
  • Dual review pass: machine-assisted plus analyst sign-off
  • Planogram delta tagging with fixture notes
  • Escalation routing to distributor field leads
  • Weekly digest for trade marketing leadership
  • Raw asset retention window aligned to your policy
  • Optional bilingual captions for regional partners

Outcomes teams cite

  1. 01 Single source of truth for shelf compliance in KRW-reportable terms
  2. 02 Faster cycle from capture to distributor action
  3. 03 Cleaner evidence pack for retailer negotiations

Program questions

Do you staff photographers in every city?

We coordinate with your existing field agencies and train them on our capture kit. Combine Chain does not promise coverage in every rural pin without agreed lead time.

What if lighting ruins comparability?

We publish a variance band and may discard frames that fail QC. Those stores are flagged for re-shoot within the same audit window when logistics allow.

Is POS data included?

No. This program covers visual compliance only. POS or sell-out feeds require a separate statement of work.

Field notes on delivery

“The National Shelf Integrity Circuit finally gave us identical shelf angles between Busan and Seoul stores. The heatmap view is what our distributor actually opens.”
Minseo K. · Trade Marketing Manager · FMCG brand (snacks) · 5/5 · client survey
“QC is strict—sometimes frustrating—but the rejected frames saved us from presenting bad evidence to a key account.”
Client in beverage