Shelf Recovery Plans
Shelf Recovery Playbook
When scores trend down in a region, this playbook pairs quantitative drops with qualitative notes from field interviews. Deliverables include a prioritized fix list, fixture swap suggestions, and a 30-day re-audit schedule.
- Duration
- 30-day program
- Format
- Workshop + field
- Indicative fee
- ₩9,800,000
- Lead
- Taeyang Oh
Taeyang Oh
Field operations manager with background in chilled category resets.
Included focus areas
- Root-cause matrix linking SKU, fixture, and staffing signals
- Photo evidence annotated for distributor coaching
- Playbook workshop with your key account managers
- Lightweight LMS clip for field refresher (hosted by you)
- Re-audit calendar with automated reminders
Outcomes teams cite
- 01 Actionable store list instead of aggregate percentages only
- 02 Aligned distributor incentives through shared KPI language
- 03 Documented recovery curve for leadership reviews
Program questions
Is fixture procurement included?
We specify compatible fixture types and quantities; procurement remains with your supply chain team or retailer.
What data inputs are required?
Historical audit CSV, distributor coverage map, and optional sell-out if you choose to share it.
What is explicitly excluded?
We do not run direct consumer promotions or price changes at shelf.
Field notes on delivery
“Shelf Recovery Playbook turned our “red province” list into six store-level fixes we could assign the same week.”