About
Built where distributors still answer the phone
Combine Chain started when a trade marketing lead asked for “photos that finance would not redact.” We formalized capture briefs, QC rituals, and escalation language so national teams could argue from evidence instead of anecdotes.
Principles we publish internally
Evidence over theatre
If a frame fails QC, it fails publicly in discard statistics—no hidden deletes.
Tone-aware escalations
Distributor relationships survive longer when language is precise, not performative.
Regional humility
Benchmarks appear only when cohorts are large enough to deserve the ink.
Scope discipline
We decline work that pretends photos can prove sell-through on their own.
Milestones
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2019
First national shelf integrity pilot
Co-designed with a beverage brand’s Busan distributor to align capture angles.
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2022
Regional review packs adopted in QBR cadence
Finance-friendly footnotes on sample size become standard in every pack.
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2025
Scorecard harmonization desk launches
Post-merger clients request migration simulations alongside capture work.
Team
Hover cards reveal short bios—everyone listed touches live programs, not decorative org charts.
Haneul Byeon
Trade Marketing Lead
Shapes audit cadence for national banners.
Sora Han
Retail Analyst
Builds scorecards that distributor teams open.
Taeyang Oh
Field Operations Manager
Owns capture standards and partner training.
Yuri Chae
Account Strategist
Translates evidence into retailer-ready decks.
Nari Go
Retail Analyst
Cold vault specialist and expiry clustering.
Kyungseo Lim
Account Strategist
Distributor JBP facilitation and clause mapping.
Jisoo Baek
Field Operations Manager
Metro routing and endcap drift programs.
Minjun Ryu
Trade Marketing Lead
FMCG portfolio governance workshops.
Eunseo Kang
Retail Analyst
OCR confidence tuning for price cards.
Dohyun Park
Retail Analyst
Traditional trade coverage modeling.
Ara Seo
Account Strategist
HQ English appendix production.
Woong Choi
Field Operations Manager
Agency calibration sessions lead.
Hyeonseo Moon
Trade Marketing Lead
Post-merger scorecard harmonization.
Geonwoo Kim
Retail Analyst
Sensitivity simulations for KPI weights.