Shelf Recovery Plans
Metro Endcap Reset Recovery
Targets high-visibility endcaps in metro banners. Combine Chain sequences micro-visits, compares against launch reference shots, and tracks drift over three waves.
- Duration
- 3 capture waves over 24 days
- Format
- Metro field
- Indicative fee
- ₩12,800,000
- Lead
- Haneul Byeon
Haneul Byeon
Leads repeatable capture standards for high-traffic displays.
Included focus areas
- Reference library from your launch night shots
- Drift scoring for SKU facings and price communication
- Metro-only routing optimization
- Sticker-based quick fix recommendations
Outcomes teams cite
- 01 Stabilized hero displays through the middle weeks of promo
- 02 Quantified drift timeline for post-mortems
- 03 Cleaner handoff to the next campaign team
Program questions
Night shots required?
Only if your reference library uses night photography; otherwise we standardize on trading-hour lighting.
Coverage cap?
Default cap 90 endcaps per wave unless expanded in SOW.
What is not measured?
Shopper conversion or basket lift is out of scope.
Field notes on delivery
“Metro Endcap Reset Recovery caught drift on a hero SKU our sales team insisted was “fine.” The side-by-side from week one vs three ended the thread.”
“Routing optimization meant fewer duplicate shots in the same mall—small detail, saved budget.”